For decades, Naples has been the jewel of Florida’s Paradise Coast. Its manicured avenues, pristine beaches, and world-class amenities have long attracted those who seek elegance with ease. Yet in recent years, Naples has entered a new era of luxury—one defined not only by opulence, but by artistry, architecture, and cultural depth. What was once simply a haven for leisure has evolved into a destination where the spirit of Palm Beach refinement now finds a distinctly western expression.
It’s little wonder that U.S. News & World Report continues to rank Naples among the nation’s most desirable places to live and retire, or that its luxury real estate market has surged nearly 200% in the past decade. Naples isn’t becoming the new standard of Florida luxury—it has always been that standard, and today, it shines brighter than ever.
A CITY DEFINED BY TASTE AND REFINEMENT
Naples’ luxury landscape is centered around its walkable downtown, where Fifth Avenue South and Third Street South have become synonymous with style. These promenades are lined with palm trees and European-inspired boutiques, where designer fashion, art galleries, and gourmet dining create an atmosphere more Riviera than resort town.
Shops like Marilyn’s and Petunias of Naples bring a touch of couture flair, while national brands such as Tommy Bahama and Chico’s—both headquartered in Naples—reflect the city’s influence in global fashion and design. The result is a shopping experience that feels curated yet approachable, perfectly in tune with Naples’ understated sophistication.
CULTURE AND CREATIVITY ALONG THE PARADISE COAST
Naples has built an identity around its love of the arts. The Naples Art Institute and Artis–Naples anchor a thriving creative scene that includes international exhibitions, orchestral performances, and lectures by renowned artists and architects. Meanwhile, Gulfshore Playhouse draws Tony Award–winning talent to its stage, contributing to a cultural energy that rivals Palm Beach in both quality and ambition.
This balance between leisure and intellectual life—between Gulf sunsets and gallery openings—is precisely what attracts discerning residents seeking a more meaningful sense of place.
WHERE THE WATERFRONT SHAPES THE LIFESTYLE
Naples’ natural geography has always been its greatest luxury. Bordered by the Gulf on one side and the calm waters of Moorings Bay on the other, it offers an intimate relationship with the sea that few destinations can match. Residents glide from private docks to open water within minutes, exploring hidden coves or dining along the coast.
Yet with Naples’ rising allure, the opportunity to own a residence with private boat slips are increasingly scarce. This makes new offerings like 2020 Gulf Shore Naples all the more significant. With eleven private boat slips along the bay, it provides residents the ability to step from their home directly to their yacht, kayak, or paddleboard and be on open water in moments.
EFFORTLESS CONNECTION TO THE WORLD BEYOND
Despite its serene pace, Naples is anything but remote. Southwest Florida International Airport (RSW) connects travelers to major destinations across North America and Europe, while Naples Airport (APF) caters exclusively to private aviation. Interstate 75 ensures that Miami and Palm Beach remain within reach—but most who arrive find little reason to leave.
A NEW SYMBOL OF NAPLES' WATERFRONT EVOLUTION
As Naples ascends in national stature, its most exclusive new developments reflect a deeper appreciation for place. Among them, 2020 Gulf Shore Naples stands out as a defining expression of waterfront living.
Located south of Doctors Pass along the coveted Gulf Shore Boulevard, this limited collection of only fifteen residences spans two mid-rise buildings positioned between the Gulf and the bay. With eleven private boat slips, residents enjoy direct access to open water while being only minutes from downtown Naples.
The interiors, curated by the award-winning Soucie Horner Design Collective, embody the same coastal sophistication that defines Naples itself—light-filled living spaces, artisan finishes, and panoramic views that blur the line between indoors and out.
From the harbor-level pool to the rooftop lounge and kayak launch, every element of 2020 Gulf Shore celebrates the luxury of connection—to the water, the city, and the calm rhythm of the Paradise Coast.
For those seeking a new kind of Palm Beach elegance, it represents Naples’ next chapter.
Learn more or register for the digital brochure at 2020GulfShoreNaples.com