See How Florida’s Next Chapter Has Become Highly Personal
Across Florida’s coastlines, a new era of luxury is quietly taking shape. Today’s buyers are favoring a more intimate, boutique-style approach—gravitating toward thoughtfully designed residences that feel curated rather than colossal. It’s not just about breathtaking views, but about spaces that reflect a sense of privacy, purpose, and refined simplicity.
That evolving mindset is now reshaping Gulf Shore Boulevard. In this coveted location where land is limited, new construction has become more refined by design. Rather than gravitating toward the larger high-rise towers to the north, today’s buyers are seeking boutique-scale residences that offer the same effortless, maintenance-free lifestyle—paired with a heightened sense of privacy, service and a greater connection to the heart of Naples. Meeting this demand, Golub & Company and Barron Collier Companies have introduced 2020 Gulf Shore Naples, an exclusive collection of just 15 residences nestled between the Gulf and the bay.
“2020 Gulf Shore is designed for those who want to be at the heart of Naples on the water, without the upkeep and maintenance of a single-family home,” shared Lee Golub, Managing Principal of Golub & Company. “It will offer the same resort-style features residents have come to expect in luxury condominium offerings, but residents will enjoy the added bonus of private boat docks and walkable beach access.”
A Limited Collection of Waterfront Condominiums
2020 will be home to just 15 private residences across two buildings. Each home will be carefully oriented to maximize the views of the Gulf and the bay, creating a continuous connection to the water. Inside, the award-winning Soucie Horner Design Collective will bring to life interiors that reflect the understated elegance of Naples itself. Open-concept layouts, spa-inspired owner’s suites, and expansive floor-to-ceiling windows foster an indoor-outdoor lifestyle where natural light and quiet luxury set the tone.
Private Moorings and Elevated Privileges
Plans for 2020 Gulf Shore include a curated mix of amenities for ease and enjoyment. Eleven private slips along the bay will offer direct access to the Gulf, while rooftop retreats are envisioned as quiet spaces for wellness and connection. A harbor-level pool will provide a relaxed setting with unobstructed views of the bay. Services such as housekeeping, property care, and beach transfer assistance will support a low-maintenance lifestyle, adding thoughtful convenience for residents at home or away.
A Vision Backed by Vast Experience
The creation of 2020 Gulf Shore is guided by a team with deep expertise in luxury real estate. Golub & Company, a family-owned firm with over six decades of experience, has developed, owned, or managed more than 50 million square feet of residential and commercial space across the globe. They are joined by Barron Collier Companies, a Naples-based firm with more than 100 years of legacy in Southwest Florida, including master-planned communities such as Ave Maria and Mercato.
Interior design is led by the award-winning Soucie Horner Design Collective, whose portfolio includes luxury residences, private clubs, and iconic destinations across the U.S. Sales are exclusively represented by the Dawn McKenna Group, ranked among the top Coldwell Banker teams worldwide.
“We’re proud to be building a team with some of the country’s most respected names,” shared Golub. “The Dawn McKenna Group is well-positioned through the Midwest and has a strong network through the Southwest Florida region. Together with Soucie Horner’s elevated and detail-driven design approach, we’re bringing extraordinary vision and insight to the community.”
Register for Early Access
As plans for 2020 Gulf Shore take shape, interest is expected to grow quickly for this limited collection of boutique waterfront residences. Those who wish to learn more are encouraged to join the VIP interest list at 2020GulfShoreNaples.com, where additional details will be shared as they become available.